* Elastic scalability - Cassandra is highly scalable; it allows to add more hardware to accommodate more customers and more data as per requirement.
* Always on architecture - Cassandra has no single point of failure and it is continuously available for business-critical applications that cannot afford a failure.
* Fast linear-scale performance - Cassandra is linearly scalable, i.e., it increases your throughput as you increase the number of nodes in the cluster. Therefore it maintains a quick response time.
* Flexible data storage - Cassandra accommodates all possible data formats including: structured, semi-structured, and unstructured. It can dynamically accommodate changes to your data structures according to your need.
* Easy data distribution - Cassandra provides the flexibility to distribute data where you need by replicating data across multiple data centers.
* Transaction support - Cassandra supports properties like Atomicity, Consistency, Isolation, and Durability (ACID).
* Fast writes - Cassandra was designed to run on cheap commodity hardware. It performs blazingly fast writes and can store hundreds of terabytes of data, without sacrificing the read efficiency.
