Applications of Big Data

Application of Big data:

Some applications of big data are as follows:

1. Healthcare Providers: 
The big data is use in the field of medicine and healthcare. It is a great help for even physicians to keep track of all the patients history. 

2. Google Search: 
When we search anything google makes use of data science algorithms to deliver the best result for our searched query in fraction of seconds. Next time, when we search anything based on our previous search google gives us some recommendations. 

3. Education: 
Big data has great influence in the education world too. Today almost every course of learning is present online. Along with the online learning, there are many examples of the use of big data in the education industry. 

4. Recommender Systems:
A lot of companies used recommender system to promote their products/suggestions in accordance with user’s interest and relevance of information. Internet giants like Amazon, Google, Flipkart and many more uses this system to improve user experience. The recommendations are made based on previous search results for a user. 
Example- When we search any product on amazon, we always get recommendations about similar product. They not only help you to find relevant products from billions of products available with them, but also adds a lot to the user experience. 

5. Banking Zones and Fraud Detection:
Big data is hugely used in the fraud detection in the banking sectors. In banking sector, it finds out all the mischief tasks done. It detects the misuse of credit and debit cards, business clarity, public analytics for business and IT strategy fulfillment analytics. 

6. Super Market:
Big data analysis is also used in super market for market basket analysis. Market Basket Analysis is one of the most common and useful types of data analysis for marketing and retailing. The purpose of market basket analysis is to determine what products customers purchase together. A store could use this information to place products frequently sold together into the same area. 
Example- People who buy bread also buy butter or people who buy shampoo might also buy conditioner. 

7. Security Enforcement:
Big data is applied for improving national security enforcement. These techniques are used to detect and prevent cyber attack. Police force use big data tools to catch criminals and even predict criminal activity.